Water Purifier for Korean Company

WATER PURIFIER | 2012

 

BDCI is now capable for the proposal of a new direction of water purifier projects, not only about the appearance of it but also the understanding of the inner parts and layout of it. It is based on the knowledge that we learned from the past water purifier projects. Desktop type water purifier is the core product for our clients like Coway and Tongyang Magic. It is also the project that we were most requested and that we’ve been doing for 10 years.
The water purifier market is spreading worldwide while Korea is the strongest market for it. It is not an exaggeration anymore if we say the most representative water purifier designs that we see on the market such as China, Southeast Asia, North America or Europe, are usually our design or something that were influenced by our design.

 


HANDSPAN

2012 | by Chiaki Murata x BDCI

Winner Reddot Design Award
Winner IDEA Award
Winner Japan Good Design Award

Client – Coway
Project Management – BDCI
Product Design – Chiaki Murata

WATER PURIFIER | 2012

 

Handspan

The World`s Smallest Hot & Cold & Ambient Countertop Water Purifier.

It was the main product of Coway outlook of a simple combination of black and white colors with the easy use of touch panel. From the beginning of the establishment of Coway, they always wanted to make slim water purifier, and it was achieved by this project. It has a unique pet name as ‘handspan’ in the Korean market and became a pronoun of slim water purifier. It accomplished 40% of Korean market share on 1st quarter of the year 2013.

WATER PURIFIER | 2012

 

Layout

Unlike normal design projects, the requirement contained setting up a new layout of internal parts from the first stage. It was the moment that we could break the limits and think about the connections from internal to external. From this moment, we continue to work based on technical approaches when we build up design concepts.

WATER PURIFIER | 2012

 

New Case

The product became a representative case of product complete new layout because of design, and brought a big change of the overall shape of water purifiers, as it was the first product that is not box-shaped.

WATER PURIFIER | 2012
WATER PURIFIER | 2012

 


WALL

2007 | by Shibata Fumie x BDCI

Winner Reddot Design Award
Winner Korea Good Design Award _ PPS Administrator’s Award

Client – Tongyang Magic
Project Management – BDCI
Product Design – Shibata Fumie

WATER PURIFIER | 2007

 

New Business

Tongyang Magic’s main products were traditional kitchen appliances such as stoves. As they had big changed with new CI, and wanted to appeal new brand image to females in their 30’s. The chosen product for their new engine was water purifier. As they were the second mover of the water purifier rental market, we needed to com up with a design that can be the standard of their new lineup, for their successful entrance to the market.

WATER PURIFIER | 2007

 

Succession

The design was intended to be part of the wall, for overseas market’s built-in appliance market. As they were well-known for metallic finishing products, the identity of finishing was applied partly, and the design suits any kitchen.

WATER PURIFIER | 2007

 


SWIRI

2010 | by Chiaki Murata x BDCI

Winner iF Design Award
Winner Reddot Design Award

Client – Coway
Project Management – BDCI
Product Design – Chiaki Murata

WATER PURIFIER | 2010

 

Renewal

It was the new water purifier design after PETIT, which brought design innovation to the client. After designing all the main line up of Coway’s products such as water purifier, air purifier, and bidets, the trust was built along with the success of Chiaki Murata’s design. We designed Coway’s new appearance again.

PETIT model was designed in 2006, and we refined the CMF and UI for a new version. We applied new trend CMF and soft touch type UI. It was an unusual choice for refinement considering the market trend at the moment, as all of the appliances liked to adopt colorful patterns in Korean market back then. We decided to avoid the trend and keep everything simple. Also, it was important to focus on the user experience and features of the product, which customers will really want to experience when using it.

WATER PURIFIER | 2010

 


SALLY

2006 | by Chiaki Murata x BDCI

Winner iF Design Award
Winner Japan Good Design Award
Winner Korea Good Design Award
Winner KIDA Design Award

Client – Coway
Project Management – BDCI
Product Design – Chiaki Murata

WATER PURIFIER | 2006

 

Huge

The capacity of water purifier is proportional to its size. Usually huge water purifiers are for offices or commercial use, and they were placed in hidden places because of the size.

WATER PURIFIER | 2006

 

Balance

People care about the balance of product when it’s placed in certain space, and it can be easily found around us. Many electric appliances are focusing it, and we can realize it is what consumer wants these days. Even the big water purifiers need to be balanced when it’s placed.

The hidden products are moving into open space that we can see, so the refined design was required. It was the big turning point for the huge water purifiers.

 

Straight Lines

The straight lines came from PETIT, to complete the familiar appearance. The silver straight lines make the product look slimmer as well as PETIT.

WATER PURIFIER | 2006

 


PETIT

2006 | by Chiaki Murata x BDCI

Winner iF Design Award
Winner Reddot Design Award
Winner IDEA Award
Winner Japan Good Design Award
Winner Korea Good Design Award

Client – Coway
Project Management – BDCI
Product Design – Chiaki Murata

WATER PURIFIER | 2006

 

Identity

Coway’s product line up before Petit model resulted from various design studios, so it was like a group of product with a lack of identity. It was hard to recognize the origin without the logo.
They needed designer like Chiaki Murata who can influence the future product of Coway, not just end with one design product.

WATER PURIFIER | 2006

 

Aim

The innovative design of PETIT model could be realized along with reduced size of the product.
The initial aim of the project was to reduce the size of the water purifier by 60% from existing models, so it can be recognized as a category of home appliances in overseas market as well.

It became the stepping-stone of setting up a new standard of reverse-osmosis water purifier in the Korean market, as the design brought the influential result to have an individual brand of water purifier. It could be achieved under Coway’s market share as a leader.

WATER PURIFIER | 2006

 

Vertical Line

The honest vertical line was used to an emphasis on the slim width of the product. The silver vertical line placed in the middle of it stands out and makes it look slimmer than actually it is. The two vertical line indicates the status and remaining volume of hot and cold water tank, and it became as an element to define Coway’s identity, and continuously used for UI for other products.