2007 | by Fumie Shibata x BDCI
Winner Reddot Design Award
Winner Korea Good Design Award _ PPS Administrator’s Award
Client – Tongyang Magic
Project Management – BDCI
Product Design – Fumie Shibata : Design Studio S
Tongyang Magic’s main products were traditional kitchen appliances such as stoves. As they had big changed with new CI, and wanted to appeal new brand image to females in their 30’s. The chosen product for their new engine was water purifier. As they were the second mover of the water purifier rental market, we needed to com up with a design that can be the standard of their new lineup, for their successful entrance to the market.
The design was intended to be part of the wall, for overseas market’s built-in appliance market. As they were well-known for metallic finishing products, the identity of finishing was applied partly, and the design suits any kitchen.