Client – Samsung Electronics
Design Direction – BDCI
Store Design – BDCI, Ken
The Nanum Gallery
The first store is connected in Promotional space in HQ Seoul, and the 2nd store is located in a Promotional building in Suwon. ‘The Nanum Gallery’ is consist of three themes. Each of them exhibits and supports separate social contribution activities.
Location: B1, Samsung Seocho HQ, 11, Seochodae-ro-74-gil, Seocho-gu, Seoul, Korea
Various products such as postcards and miniature of the building and uniforms of Samsung Sports club consist the theme as souvenirs.
The Nanum World
‘The Nanum World’ theme contains a desire to expand its social contribution activities throughout the world. The seven characters representing S.A.M.S.U.N.G. are composing the products.
The Nanum Project
‘The Nanum Project’ exist to represent a variety of social contribution activities through the main character called “Heart Boy”. ‘Vegeterian Planet’ commenced as a first project, to share the thoughts about how we can live with the earth, the only one. The products for this theme are made of eco-friendly products and recycled notes that demonstrate the different texture depends on the content.
We utilized the characters we created to use as a background for to take a photo with kids, to avoid it becoming a boring explanatory board.