2013 | by BDCI
Client – Samsung Electronics
Design Direction – BDCI
Store Design – BDCI, Ken
The Nanum Gallery
The first store is connected in Promotional space in HQ Seoul, and the 2nd store is located in a Promotional building in Suwon.
‘The Nanum Gallery’ is consist of three themes. Each of them exhibits and supports separate social contribution activities.
Various products such as postcards and miniature of the building and uniforms of Samsung Sports club consist the theme as souvenirs.
The Nanum World
‘The Nanum World’ theme contains a desire to expand its social contribution activities throughout the world. The seven characters representing S.A.M.S.U.N.G. are composing the products.
The Nanum Project
‘The Nanum Project’ exist to represent a variety of social contribution activities through the main character called “Heart Boy”.
‘Vegeterian Planet’ commenced as a first project, to share the thoughts about how we can live with the earth, the only one. The products for this theme are made of eco-friendly products and recycled notes that demonstrate the different texture depends on the content.
We utilized the characters we created to use as a background for to take a photo with kids, to avoid it becoming a boring explanatory board.