Client – Samsung Electronics
Project Management – BDCI
Graphic Design & CMF – BDCI, Ayoung
Product Design – Leed
Manufacturing Direction – BDCI
TV remote controller is one of the low-tech product with so many functions. The client was struggling with the manufacturing cost of it, as they wanted to launch many types of models. We focused on the CMF and the graphical element of it, to target various range of consumers. The transparent cylinder shape package allows seeing the details of the product from every angle.