2012 | by Chiaki Murata x BDCI
Client – Sharp
Project Management – BDCI
Product Design – Chiaki Murata
The big handle on the slanted body attracts attention at the first sight. The handle is not only iconic but also designed for comfort when user moving around the product in terms of size and the soft grip of under the bar. The unique shape of the product made a successful entrance for Sharp in Chinese air purifier market. The symbolic form was unique enough to give influence to competitor’s product.
The air outlet of purified air is located on the rear side of the product and tried to maximize the performance.
UI was designed in stable type but refined for ease of use. The bar type indicator was continued as it is one of the characters of Sharp’s interface.