‘M’ Series for Samsung

SERIES | 2012

 

The low-tech product also requires changes and challenges. M series initiated to bring new energy for them, with fresh ideas and simple functions.
The most successful point of this project was that we aimed to satisfy today’s consumers, who are strict to design and price.

 


Bluetooth Receiver

2012 | by Moon Kim x BDCI

Client – Samsung Electronics
Design Direction – BDCI
Product Design – Moon Kim
Manufacturing Direction – BDCI

BLUETOOTH RECEIVER | 2012

 

Trend

The development schedule of was very tight to respond the fast-changing mobile accessories.
As it was low-cost Bluetooth receiver alarm, we intended design to focus on the mobile use atmosphere and trend preference.

BLUETOOTH RECEIVER | 2012

 

Graphic

The design of the product, package, graphic resources, and posters. Everything was designed under constant concept to satisfy our target.

BLUETOOTH RECEIVER | 2012

 


MISSMISTER

2012 | by Mimi x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Mimi
Manufacturing Direction – BDCI

MINI FAN | 2012

 

Reinterpretation

We were asked to design desk type fan, with two outcomes of concepts.
The first concept was to reinterpret Samsung’s living fan design that we proceeded in a smaller size.

MINI FAN | 2012

 


BROWNIE

2012 | by Masaki x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Masaki
Manufacturing Direction – BDCI

MINI FAN | 2012

 

Puppy

When people think about desk fan for kids, using popular cartoon characters is one of the easy solutions. We tried to break the stereotype of them but appeal cuteness through the shape itself.
What we came up with a motif was an adorable puppy.

MINI FAN | 2012

 


Handset PET

2011 | by Masaki x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Masaki
Package Design – Masaki

HANDSET | 2011

 

We formed a collaboration with a young Japanese designer Masaki for this project, who has is excellent in simple product design accompanied with self-made prototypes.

Control

The design started from very simple control. The simple act of pressing the button in the middle allows the user to answer the phone or calling.
The main purpose of the product is to use the phone while talking or using other applications.

HANDSET | 2011
HANDSET | 2011

 

Package

Cylinder shape of the package allows using whole surface for many uses. Each package has colored label that matches the product color.
The rear side of the package contains an illustration of the use to understand about the product.

HANDSET PACKAGE | 2011

 


SANDY

2011 | by Mars x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Mars
Manufacturing Direction – BDCI, Ayoung

BOX TYPE FAN | 2011

 

Vintage

The box-shaped fan that evokes vintage sense was a new try for the product. We put a lot of effort on frame structure and color variations to differentiate from existing bulky products. The every detail is targeting the young consumers, such as the color of the fan, power cable, and brand badge.

BOX TYPE FAN | 2011
BOX TYPE FAN | 2011

 


TV Remote Controller SIMPLE

2011 | by BDCI

Client – Samsung Electronics
Project Management – BDCI
Graphic Design & CMF – BDCI, Ayoung
Product Design – Leed
Manufacturing Direction – BDCI

REMOTE CONTROLLER PACKAGE | 2011

 

Change

TV remote controller is one of the low-tech product with so many functions. The client was struggling with the manufacturing cost of it, as they wanted to launch many types of models. We focused on the CMF and the graphical element of it, to target various range of consumers. The transparent cylinder shape package allows seeing the details of the product from every angle.

REMOTE CONTROLLER | 2011
REMOTE CONTROLLER | 2011