Samsung m Series | 2012

 

The low-tech product also requires changes and challenges. M series initiated to bring new energy for them, with fresh ideas and simple functions. The most successful point of this project was that we aimed to satisfy today’s consumers, who are strict to design and price.

 


Bluetooth Receiver
2012 | by Moon Kim x BDCI

Client – Samsung Electronics
Design Direction – BDCI
Product Design – Moon Kim
Manufacturing Direction – BDCI

Samsung m Series | 2012

 

Trend
The development schedule of was very tight to respond the fast-changing mobile accessories. As it was low-cost Bluetooth receiver alarm, we intended design to focus on the mobile use atmosphere and trend preference.

Samsung m Series | 2012

 

Graphic
The design of the product, package, graphic resources, and posters. Everything was designed under constant concept to satisfy our target.

Samsung m Series | 2012

 


MISSMISTER
2012 | by Mimi x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Mimi
Manufacturing Direction – BDCI

Samsung m Series | 2012

 

Reinterpretation
We were asked to design desk type fan, with two outcomes of concepts. The first concept was to reinterpret Samsung’s living fan design that we proceeded in a smaller size.

Samsung m Series | 2012

 


BROWNIE
2012 | by Masaki x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Masaki
Manufacturing Direction – BDCI

MINI FAN | 2012

 

Puppy
When people think about desk fan for kids, using popular cartoon characters is one of the easy solutions. We tried to break the stereotype of them but appeal cuteness through the shape itself. What we came up with a motif was an adorable puppy.

Samsung m Series | 2012

 


Handset PET
2011 | by Masaki x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Masaki
Package Design – Masaki

 

Samsung m Series | 2011

 

Simple Shape
We formed a collaboration with a young Japanese designer Masaki for this project, who has is excellent in simple product design accompanied with self-made prototypes.

Samsung m Series | 2011

 

Easy Control
The design started from very simple control. The simple act of pressing the button in the middle allows the user to answer the phone or calling. The main purpose of the product is to use the phone while talking or using other applications.

Samsung m Series | 2011

 

Package
Cylinder shape of the package allows using whole surface for many uses. Each package has a colored label that matches the product color. The rear side of the package contains an illustration of usage to understand the product.

Samsung m Series | 2011

 


SANDY
2011 | by Mars x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Mars
Manufacturing Direction – BDCI, Ayoung

Samsung m Series | 2011

 

Vintage
The box-shaped fan that evokes vintage sense was a new try for the product. We put a lot of effort on frame structure and color variations to differentiate from existing bulky products. Every detail is targeting the young consumers, such as the color of the fan, power cable, and brand badge.

Samsung m Series | 2011
Samsung m Series | 2011

 


TV Remote Controller SIMPLE
2011

Client – Samsung Electronics
Project Management – BDCI
Graphic Design & CMF – BDCI, Ayoung
Product Design – Leed
Manufacturing Direction – BDCI

Samsung m Series | 2011

 

Change
TV remote controller is one of the low-tech product with so many functions. The client was struggling with the manufacturing cost of it, as they wanted to launch many types of models. We focused on the CMF and the graphical element of it, to target various range of consumers. The transparent cylinder shape package allows seeing the details of the product from every angle.

Samsung m Series | 2011
Samsung m Series | 2011