2011 | by Mars x BDCI
Client – Samsung Electronics
Project Management – BDCI
Product Design – Mars
Manufacturing Direction – BDCI, Ayoung
The box-shaped fan that evokes vintage sense was a new try for the product. We put a lot of effort on frame structure and color variations to differentiate from existing bulky products. The every detail is targeting the young consumers, such as the color of the fan, power cable, and brand badge.