2006 | by Chiaki Murata x BDCI
Winner iF Design Award
Winner Japan Good Design Award
Winner Korea Good Design Award
Winner KIDA Design Award
Client – Coway
Project Management – BDCI
Product Design – Chiaki Murata
The capacity of water purifier is proportional to its size. Usually huge water purifiers are for offices or commercial use, and they were placed in hidden places because of the size.
People care about the balance of product when it’s placed in certain space, and it can be easily found around us. Many electric appliances are focusing it, and we can realize it is what consumer wants these days. Even the big water purifiers need to be balanced when it’s placed.
The hidden products are moving into open space that we can see, so the refined design was required. It was the big turning point for the huge water purifiers.
The straight lines came from PETIT, to complete the familiar appearance. The silver straight lines make the product look slimmer as well as PETIT.