A big step for a change
We met a young home appliances cooperate, which has a base in Hong Kong. It wasn’t the systematic organization that we usually experienced, but the opportunity came to us to get involved, as product designer Fumie Shibata paid attention to the passion and potential of Osmosis and it activated BDCI to be part of it.
The project started with a single product design request and it was necessary to spend lots of time with the founder to find out his own philosophy, personality and background of the project through close communication with him. It was necessary to make the ground express the message of ‘True Product Lasts a Lifetime’, which came from the philosophy of the founder that is applied to their products.
That was the start how we got involved in the entire process from the concepts, business model, mechanism of products, product design to manufacturing part. We are still stomping the branding of Osmosis in general, such as Corporate Identity, The Web, Mobile Application, Packaging and even Advertisements. The constant coordination is changing the functions and service system of Osmosis slowly.
Client – Osmosis
Branding Direction – BDCI
Mobile App Design – BDCI
Web Design – BDCI
Conviction from the Experience
The founder of Osmosis is a young, evolving man.
He started to have different thoughts and hopes on home appliances from his wide range of experience.
Now, he is about to step a forward to manufacture his own original product. Osmosis itself is also a young, evolving corporate. We needed to re-arrange his philosophy and affection to products and a medium to spread out the thoughts.
We started to draw the future of his future, based on the interview and the stories that he gave us, before the launch of the first original product. This will be the world of Osmosis.
On the same start line
When the product starts new, the branding needs to be on the same start line as well. It is never easy to get consumers’ trust to the product without the name value of the brand, even if the technology or philosophy seems perfect. It’ll only bring chaos to them if the product and branding speak in a different voice. Our initial goal is to make high-quality contents with delicate sense. So we started to work on the optimum branding for the business.
The same voice
The founder is a fan of water purifier of Tongyang Magic, which is work of designer Fumie Shibata and BDCI. It is the perfect example of his philosophy, which is ‘Lifetime Product’. The productWallis long-seller product for 8 years from release date. (2015, present)
He wanted a product design under the same loop of Fumie Shibata and BDCI working together. The product design project commenced in advance, but the product and branding element was flowing naturally as we wanted. We first wanted to fix the basic motif of Osmosis. It is something that is not square nor circle. It is the formative definition which connects to the keyword ‘Long Life Product’ that is not bored, and not limited by certain shape. It has similarity from the element which Fumie Shibata often use for her own work.
The motif can be easily found from CI, wordmark, font, product and more. Defining the basic of branding could help to begin to have the same voice for all element of contents.
That led us to create the best possible identity in a short period of time.
Osmosis is water-related cooperate, targeting worldwide.
Through many attempts, we tried an oriental experiment of a spread of blue color that express the beautiful flow of water which lead to Osmosis’ meaning.
The main color is blue.
The symbol is a crystal of water that shows the origin of Osmosis and introduces the business model directly. While the multiple layers represent the evolution of Osmosis, and the layers are continued to the next layers, like products of Osmosis that will continue evolving. The changing layers have lots of potentials and describe the new type of business model of Osmosis.
‘True Products Last a Lifetime’
‘Use of essential products for human life sustainability’
We started from shortening Osmosis’ philosophy in two sentences. Electronic products were recognized as easily disposable things when they are behind trends or due to short life span. We tried to refine the philosophy of its will to make products with the timeless design so they can replace or upgrade broken parts and satisfy with the aesthetic quality.
The motif for the symbol also applied to the word mark’s alphabet ‘O’. The wordmark flows softly, and the alphabet ‘O’ indicates number ‘0’, which is ‘empty’. Before the end of the wordmark, the ‘i’ appears as number ‘1’, and it turns to ‘filled’. This shows the meaning of ‘myself’ and ‘sustainable product’ indirectly.
We focused on effectivity when choosing the font, and we found something soft and fluent as the basic motif of Osmosis, Din Round. We found out later that Fumie Shibata liked to use the fonts for the presentation of Osmosis project.
We are constantly filling up the contents to deliver Osmosis’ deep intention to customers in a refined way. The leaflet consists of separate pages for each product so makes customers easy to find and keep the product information. The layered leaflet is easy to modify and add depends on the product lineup.
Osmosis is keep developing to establish fine brand concept. The website is a crucial stage to express corporate identity and general business model in essence. We renewed the website to refine Osmosis’ business model before the launch of original brand products. The website is becoming more durable based on the constant respond of feedbacks from their customers.
Development of Mobile application will be able to send the message to customers and also help to communicate for service easily.
Reflection of soft, sophisticated healthy water’s image will be considered to be adopted along with the convenient use of the application.