HANDSET | 2011


Product Design

2011 | by Masaki x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Masaki
Package Design – Masaki

HANDSET | 2011


We formed a collaboration with a young Japanese designer Masaki for this project, who has is excellent in simple product design accompanied with self-made prototypes.


The design started from very simple control. The simple act of pressing the button in the middle allows the user to answer the phone or calling.
The main purpose of the product is to use the phone while talking or using other applications.

HANDSET | 2011



Cylinder shape of the package allows using whole surface for many uses. Each package has colored label that matches the product color.
The rear side of the package contains an illustration of the use to understand about the product.