2012 | by Murata Chiaki x BDCI
Winner Reddot Design Award
Winner IDEA Award
Winner Japan Good Design Award
Client – Coway
Project Management – BDCI
Product Design – Murata Chiaki
The World`s Smallest Hot & Cold & Ambient Countertop Water Purifier.
It was the main product of Coway outlook of a simple combination of black and white colors with the easy use of touch panel. From the beginning of the establishment of Coway, they always wanted to make slim water purifier, and it was achieved by this project. It has a unique pet name as ‘handspan’ in the Korean market and became a pronoun of slim water purifier. It accomplished 40% of Korean market share on 1st quarter of the year 2013.
Unlike normal design projects, the requirement contained setting up a new layout of internal parts from the first stage. It was the moment that we could break the limits and think about the connections from internal to external. From this moment, we continue to work based on technical approaches when we build up design concepts.
The product became a representative case of product complete new layout because of design, and brought a big change of the overall shape of water purifiers, as it was the first product that is not box-shaped.