Bottles & Container for Chungjungone

FOOD | 2009

 

When cooperates needs a design for food contains package or cosmetic products, they tend to think of 2D designs. Daesang, who didn’t want to end new packages in 2D graphics, they wanted something new. Something solid rather than flat graphics. We decided to work with product designer Naoko Hirota who is outstanding using various materials and patterns.

 


Oil Bottle DIAMOND

2009 | by Naoko Hirota x BDCI

Client – Daesang Chungjungone
Project Management – BDCI
Bottle Design – Naoko Hirota
Graphic Design – Design Fox

OIL | 2009

 

Diamond

As Daesang set the concept of their oil as ‘fine and bright’, they use a transparent material for the bottles. We wanted to make the bottles to be brighter, wherever they are placed, from any angle.
The design motif of the bottle is a diamond shape with beautiful edges that brings all the lights.
The entire shape of the bottle is modern while focusing on the ergonomic grip and color. We tried to put the vision of the client’s, to appeal customers the new oil is a premium product.

OIL | 2009

 

Elephant

The name of the client ‘Daesang(大象)’ means ‘Big Elephant’ in English. The designer applied cute elephant’s shape design for the leakage prevent cap. The internal cap was designed based on the consideration of usability and contains the care of the company.

ELEPHANT CAP | 2009

 


Korean Red Pepper Paste Container

2009 | by Naoko Hirota x BDCI

Client – Daesang Chungjungone
Project Management – BDCI
Container Design – Naoko Hirota
Graphic Design – Design Fox

RED PEPPER PASTE | 2009

 

Easy-Use

The main target of the Korean red-pepper paste is housewives. Food container design is quite strict in terms of keeping the tradition but also requires small and fresh changes.
Red pepper pasted is a sauce to add to Korean food. You’ll have to use both hands to use this paste in any circumstances, as you have to scoop the sauce with a spoon.
We focused on the situation of using the paste during cooking and came up with the easy-use lid such as wet tissue containers.
Softly shaped container with translucent lid design is a solution for stack-ability and prevention of damage during delivery.

TUBE TYPE | 2009

 

Sub

Soft form suits with modern space. Tube type paste are used less occasion compare to container type paste.
The general concept of the design and design solution is consistent, with more consideration of ergonomic grip.

RED PEPPER PASTE | 2009