Electric Fans for Samsung

FAN | 2014

 

Electronic Fan has a long history over 100 years, so the functions and forms remained the same for a long time. It was a long-term project that took 5 years to change all the line up of fans, for the client who were seeking for a valued design that suits product with a history. There weren’t any innovative research such as a fan without blades. We focused on the design of the normal product with blades,
with supervision in the manufacturing places for the refined outcome.
We realized once again that the design intention can be kept when we keep paying attention to the manufacturing process until the last minute.
If we have affection to the product, the condition of the development wouldn’t be any issue.

 


CLOCK

2014 | by Mimi x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Mimi
Manufacturing Direction – BDCI

FAN | 2014

 

Timer

The change of the living environment made the general level of our eye level became higher. The fan’s head needed to be placed higher, and users wanted to check the status of the fan from the distance.
The mechanical type of fan was a big handicap for design, because of the big timer. It was difficult to replace the big timer due to realistic problems such as minimum quantity for new parts,
and cost of manufacture. We tried to think again about the part in the positive vision of ‘an indication of time’, ‘a large clock’.

Remote Control | 2014

 

Clamp Lever

The height can be adjusted with the metal deco part, so the visible pipe can be recognized as luxurious material. The button part’s size was reduced as minimum size,
so the bulky image of the control part becomes sharper and fancy.
The existing adjust was bulky screw type, so we adopted the clamp lever from bicycles. The adopted structure required many tests to make the users easily control the heights.

FAN | 2014

 


OCTAGON

2014 | by Grow, Ayoung x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Grow, Ayoung
Manufacturing Direction – BDCI

FAN | 2014

 

China

The client has requested fan design to enter the Chinese market. The category fan is the low-tech and low-cost consumer products.
The client could launch the fan with excellent market penetration, as a promotion effect of white good corporate.
We often tend to think colorful products suits Chinese market, but we only considered the convenience for the user and general aesthetic qualities.

FAN | 2014

 

Another Attempt

The large clockwork timer was used for this project as well. As it was a simultaneous project with Clock project, we wanted to turn the handicap to a solution.
We moved the timer on the side, so the size could be smaller from the front, and put the numbers on the dial so people can recognize the remaining time.
It was another way of thinking to convert handicaps to advantages.

FAN | 2014

 


Fan B

2013 | by Mimi x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Mimi
Manufacturing Direction – BDCI

FAN | 2013

 

Compromise

It was a low-cost product so we needed to reduce manufacturing cost as much as possible. We tried to keep the oriental curves for the styling but made it without any surface finishing such as spray,
and kept the quality with just ABS injection. Product design is commercial art. The existence of itself will be meaningless if the economic issue is not considered.
It was our successful challenge to give extra value to the product with the design while compromising over the reality of manufacturing cost.

FAN | 2013
FAN | 2013

 


SUPER CLEAN

2011 | by Chiaki Murata x BDCI

Winner Korea Good Design Award

Client – Samsung Electronics
Project Management – BDCI
Product Design – Chiaki Murata
Manufacturing Direction – BDCI

FAN | 2011

 

Small Type

Personalized lifestyle affects consumer products, like this 12-inch fan for desks or bedrooms. It makes a different approach from existing fans.
It is quite small and short type of fan and installed the world’s first plasma ionizer for air conditioning hygiene.
Hidden display control panel made the fan look simpler and convenient to use at the same time. The primary element of fan remains while approaching to future of fan.

FAN | 2011

 

Balance

It was all about keeping the balance between being fresh but keeping the familiarity of the product as a fan. The combination of big and small curves creates rhythmic lines of the entire figure.
The handles act as a grab for portability and ventilation holes at the same time.

FAN | 2011

 


Fan H

2011 | by Chiaki Murata x BDCI

Winner Korea Good Design Award

Client – Samsung Electronics
Project Management – BDCI
Product Design – Chiaki Murata
Manufacturing Direction – BDCI

FAN | 2011

 

Arrangement

It is also hard to find an advanced design for a 100-year-old product. Especially for low-cost, low-tech products without any special features.
A new fan designed by Chiaki Murata suggested new styling fan design with an arrangement of mechanical features of a fan.

FAN | 2011

 

Icon

Wider frame of the fan makes an iconic element for the entire shape.
We tried the connections smooth, so parting lines do not stand out much, to look as natural as possible.