2011 | by Chiaki Murata x BDCI
Winner Korea Good Design Award
Client – Samsung Electronics
Project Management – BDCI
Product Design – Chiaki Murata : Hers Design Inc.
Manufacturing Consulting – BDCI
It is also hard to find an advanced design for a 100-year-old product. Especially for low-cost, low-tech products without any special features. A new fan designed by Chiaki Murata, who suggested new styling fan design with an arrangement of mechanical features of a fan.
Wider frame of the fan makes an iconic element for the entire shape. We tried the connections smooth, so parting lines do not stand out much, to look as natural as possible.