FAN | 2011


Product Design

2011 | by Murata Chiaki x BDCI

Winner Korea Good Design Award

Client – Samsung Electronics
Project Management – BDCI
Product Design – Murata Chiaki
Manufacturing Consulting – BDCI



It is also hard to find an advanced design for a 100-year-old product. Especially for low-cost, low-tech products without any special features.
A new fan designed by Chiaki Murata suggested new styling fan design with an arrangement of mechanical features of a fan.

FAN | 2011



Wider frame of the fan makes an iconic element for the entire shape.
We tried the connections smooth, so parting lines do not stand out much, to look as natural as possible.

FAN | 2011