2013 | by Mimi x BDCI
Client – Samsung Electronics
Project Management – BDCI
Product Design – Mimi
Manufacturing Direction – BDCI
It was a low-cost product so we needed to reduce manufacturing cost as much as possible. We tried to keep the oriental curves for the styling but made it without any surface finishing such as spray,
and kept the quality with just ABS injection. Product design is commercial art. The existence of itself will be meaningless if the economic issue is not considered.
It was our successful challenge to give extra value to the product with the design while compromising over the reality of manufacturing cost.