New Earphone Line up for Samsung

EARPHONE | 2012

 

The client wanted to re-enter earphone market and needed a new design.
The existing lineup of earphone was time-worn, so they had to prepare various models for the fast changing market.

 


10 | 20 | 30

2012 | by Moon Kim, YJ x BDCI

Client – Samsung Electronics
Project Management – BDCI
Product Design – Moon Kim, YJ
Manufacturing Direction – BDCI

 

10

The 10 series is the basic model for the earphone project. Plumb bob shaped design was intended to act as subwoofer of an audio system.
General shape and structure are quite simple so we focused on fashionable details through color variation.

EARPHONE | 2012

 

20

20 series is a more decorative model with the element of the strap around the earphone’s body.
It creates the natural atmosphere of the connection of the neck part.

EARPHONE | 2012

 

30

30 series express the powerful performance of the sound, as it was the high-quality product from the lineup.
The surface was alumite treated with shallow pink color, to show the beauty of metal itself.

EARPHONE | 2012

 


Package

2013 | by BDCI

Winner Korea Good Design Award _ KIDP President’s Award

Client – Samsung Electronics
Project Management – BDCI
Product Design – BDCI, Ayoung
Manufacturing Direction – BDCI

EARPHONE PACKAGE | 2012

 

A Bunch

The package design is simple but fresh so it can appeal the special features when displayed in shops.
The existing earphone packages of the client were always suffered from the manufacturing cost and short term planning of product, which led them lack of consistency.
We decided to get rid of the rectangular box that covers all over the product and made a colorful bunch stand out the nine types of new earphones in the market.

EARPHONE PACKAGE | 2012

 

Corner

The diamond-like look came from the corners of the rectangle box, as they are cut out for design, and also very convenient and let the delivery be effective.
As the corners are not sharp anymore to overcome damages of during delivery.

EARPHONE PACKAGE | 2012
EARPHONE PACKAGE | 2012
EARPHONE PACKAGE | 2012