To our startup client, BDCI is providing concept generation to prototype production as well as business strategy. Doobit is so-called a ‘Wearable Sanitizing System’ which is a product without a previous example in the market. Therefore, by having sufficient communication with Client, we intended to achieve what the essence of Doobit is.
Client – Doobit
Branding Direction – BDCI
Product Design – BDCI
Mobile App Design – BDCI
Web Design – BDCI
Designing Doobit was defining a completely new concept. In order to expand the idea of ‘sanitizer atomization from a wearable device on your wrist’, constant meetings and countless reviews were held. BDCI believes a product’s structure and design must follow the client’s intention and what is a core value to that specific project.
Doobit’s core value is ‘a cool way of hand sanitizing’. We figured that the boring and stiff impression carried by the word ‘saniting’ needed a major re-framing. Following our intensive internal reviews, we came up with motifs reminiscent of ‘universe’, ‘planets’ and ‘moon’. These motifs, we believed to be suitable for a ‘cool way of hand sanitizing’ because the cosmic images convey mysterious, futuristic and most importantly, cool.
Not only do we work with computer renderings, but we also constantly create progressive mock-ups to generate instant ideas for the best decision making. In the beginning phase, hundreds of rough paper mock-ups were made to refine quick ideas into more defined solutions. After that, we utilize our 3D printers for a model with more realistic look sand mechanisms. Finally, we have a working prototype that looks and works just like a production model. Along with this creative process, we make sure that we catch every single detail for improvement.
While containing a sufficient amount of sanitizing solution in a device of fairly limited size, realizing the atomization of satisfying strength was a tough job. With knowledge in product development, BDCI’s design team collaborated with PCB and hardware engineers to improve the internal structure and were able to come up with an idea of using piezoelectric atomizer for the best performance.
Do Make Habit, Doobit
Doobit’s brand identity embodies ‘circles’. The four circles in Doobit’s logo encompass the possibility of various Doobit series in the future.
Doobit is a healthcare device related to hygiene, but it is also a fashion item to be worn on your wrist at all times. Therefore, Doobit’s various applications needed both motifs of healthcare and fashion. The mobile app, especially, which comes with the device carries out a simple function, but we intended to deliver a mysterious and futuristic feeling by allowing users to customize vibration and type of capsules.
Doobit’s base of tone and manner is black and white. The modern contrary colors convey two contrary areas: hygiene and fashion. We utilized geometrically shaped props to deliver cosmic and mysterious tones, which were used as guidelines for Doobit’s webpage, brochure and poster designs.