Air Purifier for Coway
An air purifier is one of the main items of our clients’, along with water purifier. BDCI has been participating air purifier project since establishment. There are two assignments involved for every project. One of them is to suggest and maintain Coway’s sole formative language, and the other one is to deliver design as the fresh impetus to their entire products.
2013 | by Chiaki Murata x BDCI
It was multifunctional ‘All-in-one’ product that is a complex of a humidifier, dehumidifier, and air purifier, in 2007. The request of the client was to design for mass production, with smart with emphasis on UI.
Japanese designer Chiaki Murata is Applied Physics graduate. It is a fundamental process to think about the original about the layout of the product when we work with him. When it comes to multifunctional product, people tend to overlook the internal layout, and that concludes to the enormous volume of product.
First of all, the design of control panel and air outlet has been refined. The air outlet is made of one simple part, so it represented the completeness of 3 functions, in one product.
There are two water level indicators for dehumidifier and humidifier, so users will be able to check the water lever easily. Everything, including the parting lines, handles, water level indicators were designed with consistency to appeal integrity of it.
Sharp Air Purifier
2012 | by Chiaki Murata x BDCI
The big handle on the slanted body attracts attention at the first sight. The handle is not only iconic but also designed for comfort when user moving around the product in terms of size and the soft grip of under the bar. The unique shape of the product made a successful entrance for Sharp in Chinese air purifier market. The symbolic form was unique enough to give influence to competitor’s product.
The air outlet of purified air is located on the rear side of the product and tried to maximize the performance.
UI was designed in stable type but refined for ease of use. The bar type indicator was continued as it is one of the characters of Sharp’s interface.
2007 | by Chiaki Murata x BDCI
Winner iF Design Award
Winner Japan Good Design Award
The most important issue of the project was to react to the rapidly changing market, by the atmospheric environment. A new type of air purifier with humidifier product was needed, as the unique floor heating system of Korea in winter makes the living environment requires closed and makes very dry.
It had an approach of harmony with the environment, which was different from the existing lineups, as they were hard to suit the environment due to colorful or formative appearance. We wanted the product to be recognized as a product with a distinctive design when to compare with the existing ones, and set the identity as ‘air purifier with moist air’.
It became an opportunity to create a corporate image of the firm as a consumer electronic company that cares about the living culture of Korea in details.