The client wanted to re-enter earphone market and needed a new design. The existing lineup of earphone was time-worn, so they had to prepare various models for the fast changing market.
2012 | by Moon Kim, YJ x BDCI
Client – Samsung Electronics
Project Management – BDCI
Product Design – Moon Kim, YJ
Manufacturing Direction – BDCI
The 10 series is the basic model for the earphone project. Plumb bob shaped design was intended to act as subwoofer of an audio system. General shape and structure are quite simple so we focused on fashionable details through color variation.
20 series is a more decorative model with the element of the strap around the earphone’s body. It creates the natural atmosphere of the connection of the neck part.
30 series express the powerful performance of the sound, as it was the high-quality product from the lineup. The surface was alumite treated with shallow pink color, to show the beauty of metal itself.