BDCI is creative design studio for innovation
Flexible & Creative Consortium
BDCI forms a consortium in accordance with the characteristics of the client's project. The consortium consists of experts from various backgrounds.
In the design field, we continue to collaborate independent designers with reputation, senior designer with fresh sense, production designer, engineers and basic science researchers on demand. The consortium system has the ability to process wider range than we think. We start from marketing strategy and product planning consulting, and it the various background of specialist support from the design process. The consortium covers from branding, form, function, basic technology, color, material, prototype, forming, manufacturing, finishing, package, selling and marketing in a consistent manner.
Sometimes we make a competitive structure internally to derive evolved outcome. We basically focus on the efficiency of the project and create an environment where a designer can focus for the satisfaction of clients. The foremost thing through the extensive support of the project is to bring tangible result.
For this, BDCI provides the information about the market situation, characteristic of client and project, along with we manage communication of the consortium and client, negotiation, manufacturing and legal rights after the production.
We cherish the sense of the price under the market economy. Utilizing the characteristics of a consortium to take advantage of the international cultural experience that dynamically respond to market changes from time to time, we are building experience with the large companies as well as small companies.
President | Creative Director
Semin graduated International Relations and started her career in marketing and PR. She gained masters degree of Living Environment in Japan.
She conducts framing and management of all BDCI’s projects, based on her insight and communication skills from various experience.
Systematizer | Designer
Ken graduated industrial design in Korea and continued his study in Japan for master degree of design theory. He joined in BDCI after his career via Coway and Samsung Electronics. His main role in BDCI is directing and building design process of various fields.
He is seeking for a new path for next generation’s design and established DFMA company Thinksmake in 2014.
Eunyoung graduated industrial design in Australia and joined BDCI in 2010 through her experience in Hers Experimental Design Lab. in Japan. She is managing all projects of BDCI based on her communication skills.
Sungwon has a degree in Ceramics and turned to an industrial designer. With his professional experience as industrial design, he joined in BDCI.
He performs as a product design and design engineer, as he manages to design difficult internal mechanism and technical engineering. He also works as a pivotal role in Thinksmaker.
Brand Experience Designer
Boram is Digital Media Design graduate, and encompass a wide range of areas as graphic design, branding, visual design, UI, and web design. In particular, she has lots of interest in mobile device-related projects.
Sangmin is industrial design graduate and joined in BDCI. He has a sense of graphic design while working as a product designer.
He is interested in minimalism and IoT.
Design Studio S
Representative Japanese industrial designer Fumie Shibata graduated Musashino Art University in Japan and established Design Studio S thought Toshiba.
Her major works are capsule hotel ‘9h’ and thermometer for Omoron, the one of the work with BDCI is water purifier Wall. She has been a jury of Japan Good Design Award since 2003.
Kazushige Miyake graduated Tama Art University in Japan and formed Miyake Design in 2005 after his professional experience in England and Naoto Fukazawa in Japan.
He has designed lots of products for Muji and ±0, and the work with BDCI is Coway’s water purifier.
He is a jury of Japan Good Design Award.
Hers Experimental Design Labotory Inc.
Chiaki Murata is Applied Physics graduate of Osaka University and established Hers Experimental Design Lab. in 1986 after his professional experience in Sanyo.
He has a design product brand Metaphys, and the major work with BDCI is Slim water purifier of Coway.
He is a jury of Japan Good Design Award and German iF Award.
Hirota Design Studio
Naoko Hirota is Tokyo Art University graduate and established Hirota Design Studio in 1996, via GK Planning. Her major work is UCC Drip Pod and RaFa facial massager. She worked with BDCI for Samsung Electronic’s USB Flash Drive and food container package for Chungjungwon.
She has been a jury of Japan Good Design Award since 2003.
Mimi is Japanese designer, professional background in Japan.
His major works with BDCI are dehumidifier of Idea Label and M desk fan of Samsung Electronics.
Masaki is Japanese designer trained in Japan. His professional career started from Hers Experimental Design Lab. and now is a freelance designer.
His major works with BDCI is Samsung’s M series handset and a desk fan.
Moon Kim is Product Design graduate in Korea and working as a product designer in Fuseproject, San Francisco, via his career in BDCI.
His major work is Sodastream, and the works with BDCI are Samsung Electronic’s earphones and Bluetooth alarm receiver.
Ayoung is Product Design graduate in Korea and worked in BDCI for 3 years. After a various range of experience, she is now working in Box Clever in San Francisco.
She designed many appliances for Samsung Electronics and lifestyle products, packages in BDCI.
Mars Design studio
Mars worked as digital design in GM Korea and moved to Sweden. He is now working as a designer in Sweden, and his major work is HAT Lamp.
He designed Samsung’s M Box Fan with BDCI.
Design for Manufacture and Assembly
Thinksmaker is BDCI’s affiliated company, specialised in DFMA(Design for Manufacture and Assembly).
Everything started from the perspective that the complex internal can have a beautiful design like external.
They solve the problems that arise during the development process and maintain the integrity of BDCI’s initial design.
The effort continues to manufacturing, production and assembly with overall management and support.
BDCI is interested in making good design and talking about it.
This effort naturally leads to a long-term relationship with a client, based on trustability.
As such relationship that has formed over a long period, time will make important base understand client’s corporate culture, and let us understand and contribute to their future.
It is the natural duty of BDCI to grow project with practicality, usability and sustainability, as well as commercial trusts such as marketing, production, and design. Based on the understanding and respect,
we maintain the ongoing relationship with clients from various countries and various sectors.
KOREA SAMSUNG | COWAY | BKW | CHUNGHO | HANIL | LG | IRIVER | OXUS | DAESANG CHUNGJUNGONE | CUCHEN | TONGYANG MAGIC | E MART | OSUNG M&D | CHAPEAUX
JAPAN SHARP | KOKUYO | SAKURA | IDEA LABEL | KOIZUMI | YUASA | APIX | SHURIJO CASTLE PARK
TAIWAN NEW WIDETECH
USA MATTEL | PUZHEN
CHINA SAMSUNG CHINA | AIRMATE | YOULONG